“We are so excited and grateful for our partnership with Breakthru Beverage Group,” said Mike Seidov, U.S. Managing Partner at Organika Vodka. “As we continue to be driven with sales and distribution growth, we remain focused on staying innovative by implementing our marketing strategy.”
Expanding at a rate of nearly two percent per year, the vodka category is outpacing whiskey’s and tequila’s recent growth and remains a global spirits front-runner. Organika’s innovative marketing aligns with Breakthru’s portfolio strategy to offer diverse and highly relevant brands to consumers around the world.
Both family-owned companies, Organika Vodka and Breakthru Beverage have bold ambitions, rooted in hard work and dedication to their craft, that led to this new partnership.
While the COVID-19 pandemic presented challenges for the industry, Breakthru’s forward-thinking approach, strong technology foundation, digital capabilities, and route-to-market approach made them the preferred partner for Organika. Breakthru’s confidence in their products and the potential for growth in this explosive market means the sky is the limit for Organika.